Why Domain-Specific AI is Key to Increasing Content ROI
Discover how marketers can use purpose-built AI (including an example with Jasper) to create high-quality, on-brand content at scale.
AI has changed the game for marketers. The promise? Scalable content creation, greater personalization, and better content ROI. The reality? Many teams are adopting AI tools but struggling to see real business impact.
Every marketing team faces constraints like limited budgets, tight deadlines, and resource-heavy content demands. The goal of marketing AI is to break through these barriers, allowing teams to scale both content volume and impact.
Right now, most marketers are on a slow and steady path of improvement, but they’re still hitting limits. AI helps, but in many cases it hasn’t changed the way they work. To see real impact, teams need to move beyond the AI inflection point—the point at which marketing AI can start to truly transform business processes and drive sustained efficiency and impact at scale.
Getting to the inflection point isn’t easy. Right now, while 65% of marketers say they’re using AI, most leaders report they aren’t seeing any real, tangible business impact. There’s a definitive reason behind this gap.
Marketing teams are using chatbots, copilots—horizontal, general purpose tools. While those tools are great for individual acts of AI, like summarizing content or writing a blog, they don’t have the business context to actually understand how to drive scalable impact .
Why domain-specific AI tools outperform
Marketing AI leaders have discovered one key differentiator that pushes AI-driven marketing to a new level: domain-specific tools. By implementing a platform designed specifically with marketers in mind, teams can move beyond the AI inflection point to drive real business value and growth.
Our research found that marketing teams using domain-specific tools are 37% more likely to tie their AI usage directly to ROI and 92% more likely to expand their AI investments in the near future (compared to 74% of general-purpose AI users). Gartner reports that by 2027, more than 50% of AI models will be domain specific—up from just 1% in 2023.
These results clearly underscore the advantage gained from approaching marketing AI in a more targeted, intentional, strategic way.
Creating content at scale with Jasper
Jasper’s fully-multimodal Marketing IQ knowledge layer is the key to confidently scaling content for maximum ROI. It’s built into every Jasper application and workflow, and users can enhance it by uploading their own multimodal content, including documents, spreadsheets, images, videos, and audio assets.
Over time, this content builds a rich context layer that informs outputs, keeps them on brand, and aligns them with the goals of each initiative at hand. To understand how this translates to higher ROI, let’s walk through a real-world example: repurposing a webinar recording.
Executing a high-value webinar takes significant time, energy, and resources to create, from planning topics to collaborating with presenters to marketing the event and running it live. The challenge for marketers then becomes: How can we extract the full value from this asset?
Jasper powers ROI gains from content like a webinar by extending its reach and impact beyond event registrants and attendees. Here’s how it happens in practice on our platform:
1. Add content to the knowledge base
Once your webinar is complete, you can add it to your knowledge base in Jasper. This step requires no manual transcription. Jasper can quickly understand the video and spoken content and analyze each frame in detail to generate metadata, summaries, and transcriptions.
This step lays the foundation for creating more derivative content like blog posts, campaigns, ads, social posts, and more.
2. Select your content type in the Jasper App Library
Next, you can choose the type of derivative content you want to create in the Jasper Application Library, embedded with all of Jasper’s marketing intelligence best practices. In this step, you’ll share the asset you’re working from (your webinar recording), then select the right content type and brand voice. Jasper will use these details to generate the content in seconds.
For example: If you choose to generate a blog recap of your webinar, Jasper can generate a draft complete with an engaging summary, a breakdown of the webinar topics, and even direct references to its speakers and quotes from the transcript.
3. Amplify reach with more content
With Jasper, you’re not limited to a single new asset when you’re looking to scale content and expand ROI. Using the same process from the previous step, you can have Jasper generate entire marketing campaigns built around your webinar asset, including email campaigns, social media content, and platform-specific ads.
As you create your content, Marketing IQ will recognize its context and layer in marketing best practices, making intelligent suggestions suited to your current goals as you solidify a campaign purpose, target persona, and messaging.
Once you select your bill of materials (the suite of content you want to create), Jasper can generate end-to-end campaigns and sequences on the spot—all infused with the knowledge from your webinar experts and your authentic brand voice.
4. Finalize with human oversight
Before your content is actually shared with its audience, it’s important to keep human oversight baked into your process. Jasper generates high-quality content nearly ready to publish, but it’s still always best practice for your team to add the finishing touches.
But the time saved during initial content generation through Jasper’s platform means teams can redirect significant focus to high-level strategic work.
5. Ideate and plan for the future
The possibilities are endless for further ideation and content planning in the Jasper platform. A single asset can generate dozens or more new ideas to pursue, and that new content can do the same (and so on). In fact, you can upload content specifically for ideation, asking Jasper to pull out important themes, mentions, and opportunities to create new high-value projects.
Taking the next steps with Jasper
In 2025, most marketing teams have gotten the hang of using AI for content creation, at least to some extent. But far fewer are maximizing the value they can get from content at scale.
As AI optimization becomes the enterprise marketing standard, teams need to mature their approach to AI content if they want to stay competitive. That starts with adopting the right tools. Jasper is designed specifically to support marketers in taking their AI use to the next level.
We’re already at the AI inflection point in marketing. Taking an integrated and domain-specific approach to AI execution is key to moving past inflection and staying ahead of the marketing AI curve going forward.
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